Q3 Autumn Rankings: CRM · Q3 2026
Q3 Autumn Rankings 2026: the best CRM software for UK estate and letting agents
This is the dated Q3 2026 awards edition, judged on reviews published up to 30 September 2026. It does not change. For today's ranking, updated daily, see the live CRM ranking.
Reapit is ranked first in the Q3 Autumn Rankings 2026 for CRM software for estate and letting agents, scoring 91, ahead of Alto (81) and Greenhouse OS (77). The ranking uses 726 reviews UK agents have left on Kerfuffle.
Eleven estate agency CRMs, ranked on what UK agents have actually said about them on Kerfuffle. Where a supplier will pay your agency to take a demo, we show the fee alongside it.
Your CRM is the system your whole team lives in every day. Moving is painful, so the support and migration experience other agents describe matters as much as the feature list.
726agent reviews analysed
11suppliers ranked
110reviews in the last 24 months
The ranking at a glance
| # | Supplier | Type | Score | Reviews | Rating | Latest review |
| 1 | Reapit | Sales, lettings and property management CRM | 91 | 197 | 4.77 | July 2026 |
| 2 | Alto | Sales and lettings CRM | 81 | 66 | 4.61 | September 2026 |
| 3 | Greenhouse OS | Customisable CRM | 77 | 12 | 5.0 | August 2026 |
| 4 | Veco Software | Lettings and property management software | 71 | 177 | 4.98 | October 2024 |
| 5 | Loop | Sales and lettings CRM | 71 | 96 | 4.96 | April 2025 |
| 6 | Dezrez | Sales and lettings CRM | 68 | 85 | 4.91 | May 2026 |
| 7 | Street Group | Sales and lettings CRM | 67 | 10 | 4.90 | June 2026 |
| 8 | iamproperty | Agency platform | 62 | 36 | 5.0 | November 2025 |
| 9 | Apex 27 | Customisable CRM | 54 | 14 | 5.0 | February 2024 |
| 10 | 10ninety | CRM and sales progression | 53 | 9 | 4.78 | August 2026 |
| 11 | AgentOS | Lettings and property management software | 49 | 24 | 4.50 | July 2024 |
How to choose
- Sales, lettings or both. Some systems here started in lettings and property management, such as Veco and AgentOS. Others are built around sales. Check the side you run most of your revenue through comes first.
- Migration. Many of the strongest recent reviews are about a smooth move from another CRM. Ask who will run your data migration and how long it took for an agency your size.
- Integrations. Your portals, website, sales progression and lead tools all hang off the CRM. Check the ones you rely on already integrate before you sign.
- Account management. Agents name their account manager in a large share of these reviews. Ask who yours will be and how often you will hear from them.
The full list
1
Sales, lettings and property management CRM
A cloud CRM and agency platform covering sales, lettings and property management, with its own app marketplace for third party integrations.
- Agent reviews
- 197
- Average rating
- 4.77 / 5
- Last 24 months
- 13
- Latest review
- July 2026
- Review sentiment
- 88 / 100
“Currently preparing for migration from Alto to Reapit. Jiwan has been brilliant in assisting us to ensure a smooth migration. Looking forward to working with you guys.”
Managing Director, PDA Estate Agents · July 2026
“A brilliant product as it is all under one roof, user friendly and they are always implementing new ideas after receiving customers feedback. Definitely recommend using Reapit”
Negotiator, Winkworth · September 2024
2
A sales and lettings CRM from Houseful, the group behind Zoopla, used by agencies from single offices to multi branch groups.
- Agent reviews
- 66
- Average rating
- 4.61 / 5
- Last 24 months
- 61
- Latest review
- September 2026
- Review sentiment
- 81 / 100
“This is a great system for all aspects of Sales and Lettings, I have brought this to and from other companies. After using other systems this is the best I have used.”
Business Owner, Devon Homes · May 2026
“Have found Ben McLeod to be very responsive and helpful, he is a great account manager for us.”
Administrator, Strakers · February 2026
3
A customisable CRM and operating system for estate and letting agents, built around automation and the agency's own workflows.
- Agent reviews
- 12
- Average rating
- 5.0 / 5
- Last 24 months
- 12
- Latest review
- August 2026
- Review sentiment
- 90 / 100
Limited review volume
“Greenhouse has been a huge relief. Our team actually picked the software up really quickly and it's a very user-friendly system. Once we got past the initial changes, the team have never looked back.”
Griffin Residential · March 2026
“The beauty of Greenhouse OS is that every CRM we've ever had, it's fixed. What is on the table is what you get. With Greenhouse, the flexibility and end product is really determined by the business rather than the CRM. We're truly in one place and that for us is the holy grail.”
Griffin Residential · March 2026
4
Lettings and property management software
Lettings and property management software with built in client accounting, used heavily by letting agents.
- Agent reviews
- 177
- Average rating
- 4.98 / 5
- Last 24 months
- 7
- Latest review
- October 2024
- Review sentiment
- 85 / 100
“Rosalind was so quick to deal with the above ticket, which was brilliant! She called to talk me through what to do, as well as giving a detailed explanation of the issue experienced, so we shouldn't need to raise a ticket with a similar issue in future!”
Now Lettings Limited · August 2024
“Rosalind was incredibly helpful, very personable and knowledgeable. We very much appreciate the work she put in to resolve our enquiry and the updated we received along the way! Thank you!!”
Greenholme Enterprises Ltd (Winkworth SJW) · July 2024
5
A cloud based CRM for estate and letting agents, praised in its reviews for personal, hands on support.
- Agent reviews
- 96
- Average rating
- 4.96 / 5
- Last 24 months
- 2
- Latest review
- April 2025
- Review sentiment
- 91 / 100
“Just moved to Loop, it’s fantastic, easy to use, informative, dynamic and well priced. The support is incredible, can’t recommend enough. It’s the best I have used in 20 years.”
Managing Director, Challenger burgess · September 2023
“From my first call, Mark and the team at Loop have been fantastic. The system works really well, and is constantly being updated with improvements. The regular email updates with tips and updates are great, and any questions are dealt with quickly. Highly recommend!!”
Business Owner, Harris Wickens · September 2023
6
The Rezi cloud CRM for sales and lettings, with document storage and a branding team for agency websites and materials.
- Agent reviews
- 85
- Average rating
- 4.91 / 5
- Last 24 months
- 2
- Latest review
- May 2026
- Review sentiment
- 87 / 100
“Having used Dezrez One for many years I was pleased to see so many time-saving features had been added. Photos are so easy to upload and the document storage feature ensures that everything is in the one place for easy reference among colleagues.”
Administrator, Jeremy Leaf & Co · October 2023
“Rezi has come on so far from the early days of Dezez. A great product with a great support backup.”
Business Owner, country properties · October 2023
7
A sales and lettings CRM from Street Group with heavy use of automation and Ai, plus a wide set of integrations.
- Agent reviews
- 10
- Average rating
- 4.90 / 5
- Last 24 months
- 10
- Latest review
- June 2026
- Review sentiment
- 88 / 100
Limited review volume
“The best software we've ever had! Support always on hand, and very open to feedback and improvements.”
Operations Director / Manager, ACREA Estate Agency · June 2026
“We have been using Street for a couple of years now and find the system easy to use and good value for money. I like that it works with a lot of other applications due to its open API and when you do need support, there is always someone available to help if the chat bot can’t help.”
Managing Director, JP Harll · April 2025
8
An agency platform covering CRM, lettings and property management. Many of its older reviews refer to the Openview lettings software.
- Agent reviews
- 36
- Average rating
- 5.0 / 5
- Last 24 months
- 1
- Latest review
- November 2025
- Review sentiment
- 87 / 100
“Been with VTUK for nearly 6 years, great system and great support. It has benefited my lettings agency through all our systems. Wouldn't be without it.”
West Surrey Lettings · September 2021
“As a company we have been using VTUK’s software for more years than I can remember. The system is very comprehensive and I must say that the support network is excellent....No problem or stupid question is ever a problem for them.”
Elvin Estates · September 2021
9
A customisable sales and lettings CRM with a mobile app and a large number of integrations.
- Agent reviews
- 14
- Average rating
- 5.0 / 5
- Last 24 months
- 0
- Latest review
- February 2024
- Review sentiment
- 91 / 100
No reviews in the last 24 monthsLimited review volume
“Having used Vebra, Jupix and Lifesycle in the past, Apex 27 is the easiet to use and its great that it is customisable to your needs with loads of integrations available. They are also a pleasure to work with which makes life much easier.”
Business Owner, Walker Smale · August 2022
“Would give 10 stars if possible. James and the team have been exceptional since we signed up and started using this great product. Have used a few systems in the past and after much research, delighted to now be using Apex27”
source property · April 2022
10
CRM and sales progression
CRM and sales progression software for estate and letting agents, with training and progression support from its own team.
- Agent reviews
- 9
- Average rating
- 4.78 / 5
- Last 24 months
- 2
- Latest review
- August 2026
- Review sentiment
- 88 / 100
Limited review volume
“We cannot recommend 10Ninety enough. They are by far the best CRM we have used and have greatly improved the efficiency of our business. The team are extremely helpful and available and the software is very intuitive and easy to use at a really competitive price.”
Managing Director, The Letting Agent (Dorset) Ltd · August 2026
“I have just finished a training course with Stephen. Exceptional content. Expertly delivered. Easy to understand. Highly recommend Stephen. Thank you”
Valuer, Nikki Homes · March 2024
11
Lettings and property management software
Cloud lettings and property management software with accounts, tenancy notices and a well reviewed support team.
- Agent reviews
- 24
- Average rating
- 4.50 / 5
- Last 24 months
- 0
- Latest review
- July 2024
- Review sentiment
- 80 / 100
No reviews in the last 24 months
“The agentOS customer service team are excellent and so patient with me. I call them regularly if I have an issue and they are superb. Highly recommend.”
PMT · May 2024
“Great software, easy enough to use, and really helpful customer service team!”
Comfort Lettings · September 2022
How we ranked them
Every supplier on this page is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position.
The score combines four things.
- Rating, 35%. The average star rating, adjusted so a supplier with a handful of five star reviews cannot outrank one with hundreds of consistently strong ones.
- Volume, 30%. How many agents have reviewed the supplier.
- Recency, 25%. How often new reviews have arrived in the last 24 months. Reviews uploaded together on a single day count once.
- Sentiment, 10%. What agents actually wrote. An Ai language model reads every review and scores it from 0 to 100 on its wording alone, ignoring the stars, so an agent who never gives five stars but clearly loves a supplier still counts in their favour. 50 is neutral and 90 or above is enthusiastic advocacy.
Duplicate listings for the same company are merged and duplicate reviews are removed before scoring. Suppliers need at least five unique agent reviews, published by the end of the quarter, to be ranked. Suppliers below that are not yet ranked.
This edition covers Kerfuffle reviews published up to 30 September 2026. This edition is fixed. The live CRM ranking is updated every day.
Q3 Autumn Rankings awards. Awards come from the same review evidence as the ranking and cannot be bought. Each award below has one winner per category.
- Leader. Ranked No. 1 in the category.
- Runner Up. Ranked No. 2 in the category.
- Highest Rated. The best adjusted star rating, among suppliers with at least 15 reviews.
- Momentum Leader. The most agent reviews in the 12 months to the end of the quarter.
- Agents Love Us. The warmest review wording on the sentiment measure above, among suppliers with at least 15 reviews.
- Rising Star. A ranked supplier whose first Kerfuffle review arrived in the 24 months to the end of the quarter.
- Most Reviewed. The most agent reviews in the category.
Q3 Autumn Rankings standards. These are not contests. Every ranked supplier that meets the standard earns the badge.
- Highly Rated. An average of 4.8 stars or more from at least 15 agent reviews.
- Consistently Reviewed. At least five agent reviews in every month of the quarter.
Our independence
Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Where a supplier pays agencies to take a demo, the fee is shown live from PropTech That Pays, our sister platform. Demo fees do not affect the ranking either. Any paid feature will always be labelled as sponsored and shown separately from the ranking.
Questions agents ask
What is the best CRM for estate agents?
On current Kerfuffle review evidence, Reapit leads, with the most agent reviews of any CRM here and a strong rating. Alto has the most review activity in the last 24 months, and Greenhouse OS is the strongest of the newer systems.
What is the best CRM for letting agents?
Veco Software and AgentOS both focus on lettings and property management and are very highly rated by letting agents, although their most recent Kerfuffle reviews date from October 2024 and July 2024. Reapit, Alto and Street Group cover lettings alongside sales.
What does get paid to take a demo mean?
Some CRM suppliers pay agencies to take a demo through PropTech That Pays. The fee shown is for a one office agency, bigger agencies are paid more, and at least 5% goes to charity. It has no effect on the ranking.
How hard is it to change CRM?
It depends mostly on your data and the supplier's migration team. Ask for references from agencies that moved from your current system, and read the recent reviews on each profile, many of which describe the migration.
Used one of these suppliers?
Your review moves the ranking. Open any supplier above and leave a review on Kerfuffle.
Browse all suppliers
Supplier and missing from this list?
Rankings only use Kerfuffle agent reviews. If you work in this category, get in touch to claim your profile and start collecting reviews.