Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
Loop is the all-in-one estate agency software built for modern UK independent agencies. CRM, prospecting, lettings, property management, client accounts and a branded client portal - in one platform, on a rolling monthly contract so you are always in control. Founded in 2017. Headquartered in Moreton-in-Marsh.
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The UK estate agency CRM market has historically been dominated by platforms built for large networks or nationals - with pricing structures, contract terms and support models that penalise smaller independent agencies. Loop was founded specifically to change that.
Most estate agency CRMs were built for the largest agencies and then scaled down. The result is a complex, expensive platform with features your team will never use and a support model that does not prioritise your size of business.
Long contract lock-in is one of the most common complaints in the estate agency software market. When your CRM provider knows you cannot leave, innovation and support quality both tend to decline. A rolling monthly contract changes the dynamic entirely.
Prospecting - the ability to identify which properties in your target area are most likely to come to market - is one of the highest-ROI activities any estate agency can do. Most CRMs treat it as an afterthought. Loop built a dedicated prospecting module with an average client ROI of 175%.
Vendor communication is one of the areas where independent agencies lose instructions most often - not because of poor service but because a busy negotiator cannot give real-time updates to every vendor every day. A branded client portal changes that dynamic without adding work for your team.
Loop is designed around the real workflow of an independent UK estate agency - with enough sophistication to compete with any platform on capability, and enough simplicity that your team actually uses all of it.
Instruction management, buyer matching, viewing management with automated feedback, offer progression and chain management. Tracks every property from the day it is first online to HM Land Registry confirmation of the sold price - giving you comparable evidence that justifies every market appraisal.
A dedicated prospecting module that gives your valuation team a live view of their local market - who is selling, what has sold and at what price. Clients achieve an average 175% ROI on prospecting spend over 14 weeks. Charged separately at £105 per month for up to three outcode regions.
Landlords, tenants, tenancies and properties managed in one place - with automated viewing feedback, enquiry management and tenancy progression built into the same CRM your sales team uses. No switching between platforms for different service lines.
Managed tenancies handled within the same system - less admin for your property managers, less hassle for landlords. Maintenance workflows, inspection scheduling and compliance tracking connected to the same tenancy records that lettings created.
A branded client-facing portal that keeps vendors, buyers, landlords and tenants informed in real time without your team manually sending updates. Share milestones, documents and market data under your agency brand. Reduces vendor phone calls and improves perceived service quality.
Full CRM functionality on any device - desktop, tablet or mobile. Built for negotiators at valuations and viewings who need access to buyer insights, property data and comparable evidence in the field. Everything your team needs, any time they need it.
Loop CRM onboarding typically takes seven to ten days depending on data migration. Prospecting is live the same day.
A walkthrough of the specific modules relevant to your agency - sales, lettings, management or all three. Loop's team builds the demo around your agency's current operation and the specific gaps you want to close.
Your existing property, applicant and tenancy data is migrated from your current CRM. Loop handles the data transfer - you start with a complete database rather than building from scratch.
Role-specific training for negotiators, property managers and branch managers. The interface is deliberately designed for simplicity - most teams are confident within their first week.
Loop Prospecting goes live the same day as your CRM. Your valuers can immediately begin building market intelligence on their target outcode regions and identifying prospecting opportunities.
UK-based support team available by phone and email. Loop improves every week - new features roll out to all users without additional cost. The rolling monthly contract means your account manager knows they have to earn your loyalty every month.
Loop has 96 Kerfuffle reviews at 5.0 stars - one of the highest-rated estate agency software platforms on the platform. Kerfuffle members can access a dedicated introduction route with the Loop team.
Standard route
Website self-serve
AM-introduced demo and migration support
£100/mo for first named user, £50/mo per additional user. Loop Prospecting from £105/mo for up to 3 outcodes. No hidden charges, no setup fee, no long-term commitment.
Kerfuffle carries 96 verified reviews from UK independent estate agents who use Loop every day.
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A 30-minute demo covering the core CRM, prospecting module, PropertyHub client portal and Pocket mobile app - followed by a migration and pricing conversation tailored to your agency's size and current system.
Book a Zoom with Kerfuffle to arrange a Loop demoLoop was founded by Oliver Gleave - who previously built Jupix, one of the most widely used estate agency CRMs in the UK. Starting from a blank sheet of paper, he built Loop around the specific needs of ambitious independent estate agents who wanted a system that would grow with them, support them properly and charge them fairly. With 96 Kerfuffle reviews at 5.0 stars and 141 Google reviews at 4.8 stars, the platform's reputation is built on outcomes rather than marketing.
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The estate agency CRM that earns your loyalty every month instead of locking you in for three years.