Dezrez Rezi — The Cloud CRM Estate Agents Actually Grow With

Revenue-layer supplier

What this supplier adds to the bottom line of every deal — what to look for.

Average revenue per branch per month after 90 days
Whether income is contractual, performance-based, or one-off
Customer-experience impact on vendor or applicant
Compliance posture (FCA permissions, ICO, BACS where relevant)
Who owns the customer relationship afterwards

Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.

The CRM problem

If your CRM was built before the cloud era, it was never designed for the way your agency works now.

Most estate agency software was built for a world of desktop installs, manual data entry and phone calls to the help desk. Cloud-first, AI-assisted, always-on — that is how your clients expect to be served and how your best negotiators expect to work. If your current platform is lagging, the gap shows up as lost instructions, slow completions and staff who spend their day fighting the system.

You're rekeying the same data into three different places

Property listed in one system, applicant matched in another, compliance checked in a spreadsheet. Every time a hand-off happens manually, something gets missed — or takes twice as long as it should.

Your clients want 24/7 visibility. You can't give it to them.

Buyers want to know where their offer is at 9pm. Landlords want to see maintenance job status without calling the office. If your platform doesn't give them a portal, a competitor's does.

Compliance is a last-minute scramble before every audit

AML checks, material information, ID verification — done outside the CRM, pasted back in. When your ARLA inspector arrives, the evidence is spread across email threads, shared drives and someone's desktop.

Client accounting doesn't talk to the rest of your business

Bulk landlord payments, bank reconciliation, unmatched receipts, tenant rent chases — all handled outside your CRM. Every manual step is a potential error that costs you a landlord relationship or a regulatory headache.

How Dezrez Rezi works for your office

Six modules. One platform. Every part of your agency connected in real time.

Rezi is cloud-native — not a desktop system retrofitted for the web. Sales, lettings, property management, client accounting, compliance and conveyancing share the same data from the same database, updated in real time, accessible from any device, anywhere.

1

Sales & Lettings CRM

Full pipeline from appraisal to completion or move-in. Automated follow-up sequences, viewing management, offer tracking and landlord or vendor care — all in one place. Rezi AI triggers next-step actions automatically so nothing falls through the cracks.

2

Rezi Anytime — 24/7 Client Portal

Vendors, buyers, landlords and tenants get real-time visibility on their transaction or tenancy. They can e-sign documents, upload ID, request appointments, raise maintenance jobs and track progress — without ringing your office during viewings.

3

ReziPM — Property Management

Integrated maintenance workflows, contractor management and mobile-friendly job tracking. Maintenance requests raised through the tenant portal land in your property manager's queue instantly — no email chains, no missed jobs, no angry landlords.

4

Client Accounting & Open Banking

Direct bank integration, bulk landlord and contractor payments, mass receipt matching and auto-suggested fixes for mismatched references. First estate agency CRM to integrate with all major UK banks — reconcile in seconds, not hours.

5

Compliance — Material Info & AML

MarketReady handles material information and AML checks inside Rezi via Homesearch and Credas integrations. Compliance evidence is stored in the same record as the instruction — no switching systems, no last-minute scramble, no gaps for an inspector to find.

6

DezrezLegal — In-House Conveyancing

The only conveyancing firm integrated directly with a full sales and lettings CRM. LegallyReady gets your vendors contract-ready from day one, reduces fall-throughs and cuts an average of 21 days from the time between offer and completion.

Portal and partner integrations built in

Rightmove Zoopla OnTheMarket Homesearch Credas (AML) DezrezLegal Zapier Zoom Open Banking Sprift

The agent journey with Dezrez

Five steps from your first conversation to your whole agency running in one place.

Dezrez has been migrating UK estate agents onto Rezi for over a decade. The process is structured, the data migration is managed for you, and Kerfuffle members get a prioritised slot from day one.

1

Live scoping demo

A Dezrez specialist walks through your current workflow, maps the modules you need and gives you a clear migration and go-live timeline before you commit to anything.

2

Managed data migration

Your existing property, applicant, landlord and tenancy records are migrated into Rezi by the Dezrez onboarding team. You do not need to export spreadsheets or reformat data yourself.

3

Role-specific training

Hands-on training delivered by Dezrez trainers, on-site or remotely, structured by role. Negotiators, property managers and accounts staff each get the training that applies to their day — not a generic product tour.

4

Go live on Rezi

Your team switches to Rezi with a named support contact on standby. Portal integrations go live, branded mobile apps are deployed and client-facing portals are activated for all live instructions on day one.

5

Named account manager, ongoing

Regular check-ins, access to the Dezrez training library and every new Rezi feature as it ships — included in your subscription, not charged as an annual upgrade or add-on.

The Kerfuffle & CTP member offer

Join Dezrez through Kerfuffle and you get a faster start, a named account manager and terms reviewed before you sign.

Kerfuffle members who move to Dezrez Rezi via Compare The PropTech get prioritised onboarding ahead of the standard queue, plus commercial terms reviewed directly with your Kerfuffle account manager before anything is agreed.

What you get as a Kerfuffle member

Prioritised onboarding for Kerfuffle members
Named Kerfuffle account manager
First refusal on K Con 2026 supplier slots
Member-only commercial terms reviewed by your Kerfuffle AM

Member route

Standard route

Standard queue, standard terms

Kerfuffle & CTP member route

Prioritised onboarding

Named AM + commercial terms reviewed by Kerfuffle

Pricing, onboarding scope and contract terms are scoped live on your demo call, based on your branch count, workflow and current platform. Kerfuffle members have their terms reviewed by their AM before signing — so you go in knowing what fair looks like.

Book a Dezrez demo →

Live demo — open to all Kerfuffle & CTP members

See the full Rezi platform in 30 minutes.

Sales pipeline to completion, lettings through to property management, client accounting with Open Banking, compliance built in and DezrezLegal running underneath — all in one walkthrough, with your questions answered live.

One platform. Every part of your agency. See it end to end.

Bring your current system as the reference point. The Dezrez team will walk through how Rezi handles the same workflow — and show you where the AI automation, Open Banking and DezrezLegal integration change the numbers on your P&L. No slide deck, no pre-recorded video. A live demo scoped to your office.

DZ

Dezrez — Est. 1998, Swansea, Wales

Founded by Justin Morris & Ian Pearce | UK's first online estate agency CRM

Reserve your demo slot →

We recently upgraded to Rezi Premium after being with Dezrez since they began. The training day Jonathan conducted for all our staff was excellent — professional, personable and engaging. Every member of the team learned something new. I love that Rezi is a CRM with API access, allowing me to create workflows, integrations and automated processes across all my business tools.

Ifan, M&D Estate Agents Verified Dezrez Rezi customer — Trustpilot

Frequently asked questions

The questions every principal asks before switching CRM.

We're on a legacy desktop CRM. How disruptive is the migration?

Dezrez has been migrating UK estate agents from legacy desktop systems for over 25 years — it is a managed process, not a DIY export. The Dezrez onboarding team handles your property, applicant, landlord and tenancy data migration. Role-specific training is delivered before go-live. Most branches are fully operational on Rezi within a few weeks. Kerfuffle members are prioritised on the onboarding calendar so you are not waiting in a general queue.

Does Rezi handle sales and lettings together, or do I need separate systems?

Rezi runs both from the same platform. Your full sales pipeline sits alongside your lettings instructions, property management, maintenance workflows and tenancy renewals in a single system sharing a single database. No integration between separate platforms, no mismatched data, no manual syncing between a sales CRM and a lettings CRM.

What does the AI automation actually do — is it useful or just marketing?

Rezi's automation handles the workflow steps that eat negotiator time: automatic follow-up sequences triggered by key events, next-action prompts, maintenance job routing, portal notifications and compliance task checklists. The AI flags what needs a human decision rather than trying to replace it. Most Rezi users report that automated workflows are the feature their team notices most within the first two weeks of going live.

What portal integrations are included?

Dezrez uploads directly to all major UK portals — Rightmove, Zoopla and OnTheMarket — from within Rezi. Compliance integrations include Homesearch for material information and Credas for AML checks. Workflow automation is available through Zapier. Dezrez was also the first estate agency CRM to integrate with Zoom, back in 2020, and the first to connect with all major UK banks via Open Banking. Full integration list at dezrez.com.

How does DezrezLegal work and is it compulsory?

DezrezLegal is the in-house conveyancing arm — the only conveyancing firm integrated directly with a full sales and lettings CRM. LegallyReady gets vendors contract-ready from day one, which reduces fall-throughs and cuts an average of 21 days from the time between offer and completion. It is available as an option within Rezi, not a condition of using the CRM. Agents who use it consistently report shorter sales cycles and fewer abortive transactions.

We're a multi-branch or franchise business. Can Rezi handle that?

Yes. Rezi is used across the full spectrum from single-branch independents to enterprise and franchise networks. Multi-branch setups share data across offices, maintain brand consistency, manage permissions by branch and get full portfolio visibility from one dashboard. Franchise networks can roll out standardised processes across every office while each branch keeps control of its own data and reporting.

How do I get started as a Kerfuffle member?

Book a Dezrez demo using the button on this page and let the team know you came via Kerfuffle or Compare The PropTech. You will be treated as a prioritised member lead — your demo will be scoped to your current workflow, your onboarding scheduled ahead of the standard queue, and your Kerfuffle account manager will sit alongside you when commercial terms are reviewed so you go into the negotiation fully briefed.

Why principals are paying attention

25 years of UK estate agency software, still built and supported in Wales, still adding features principals ask for.

Dezrez is not a VC-backed startup asking you to be an early adopter. It is the team that launched the UK's first online estate agency CRM in 2000 and has been the platform of choice for over a thousand UK branches ever since.

1,000+

UK agency branches running Dezrez Rezi

25+

Years of UK estate agency software heritage

21 days

Faster to completion with LegallyReady on average

2000

Year the UK's first online estate agency CRM went live

Pays You Back

Dezrez pays you back when you use what you buy.

Dezrez is one of a small group of suppliers on PropTech That Pays Back — a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in, not just when they sign the contract. See Dezrez's pay-back terms, see what other agents are saying, and start earning back on your subscription.

See Dezrez on PropTech That Pays Back → Register your agency →