4.8 stars from 195 Kerfuffle reviews. 420,000+ properties managed on the platform. 25 years serving UK and international estate agents. Reapit's AgencyCloud platform and Foundations AppMarket give agencies the core CRM plus an ecosystem of over 1,000 approved integrations - so you get the depth of a purpose-built estate agency platform alongside the flexibility to connect the specialist tools your agency needs.
A CRM built for general contact management is not the same as an estate agency platform built for the specific workflows of sales progression, lettings compliance, property management and client accounting. Agencies that run their entire operation in a purpose-built platform close more sales, fill more properties and respond faster to instructions than those piecing together a tech stack from general-purpose tools that were never designed for UK agency workflows.
Following up on viewing feedback. Sending offer confirmation letters. Updating vendors on progression. Chasing solicitors. When these tasks depend on a negotiator remembering to do them, some get missed and all take more time than they should. Reapit's task plans and automated workflows handle the routine so your negotiators spend their day on relationships and instructions, not on data entry.
AML checks. Sales progression milestones. Portal data requirements under Material Information rules. Tenancy compliance obligations. When compliance depends on manual checklists rather than platform-enforced workflows, the risk of a step being missed rises with every transaction. Reapit's compliance workflows are built into the platform and cannot be bypassed.
Rent reviews. Tenancy end dates. Gas safety certificate renewals. Electrical inspection due dates. In a growing lettings portfolio, tracking these manually is unsustainable. When a renewal is missed or a safety certificate lapses, the cost - financial and reputational - is significant. Reapit's property management module tracks every event and triggers actions automatically.
Every agency has a database full of past clients who are statistically likely to move again, buy-to-let investors whose tenancies are coming up for renewal, and applicants who registered eighteen months ago who are still in the market. Reapit's prospecting and pipeline tools help agencies mine their existing database to find instructions before they are publicly available - rather than waiting for portals to deliver them.
Reapit is built specifically for UK estate agency workflows - not adapted from a general CRM. Every feature reflects how UK agents actually operate: the sales progression milestones that matter in England and Wales, the lettings compliance obligations that apply in the UK, the client accounting requirements of a trust-accounting regulated business, and the portal integrations that every UK agent needs. 25 years of building for UK agents is embedded in how the platform works.
Reapit's sales CRM handles the full cycle from valuation to completion. Applicant matching, viewing management, offer progression, chain management, vendor communications and sales milestone tracking all sit in one view. Task plans automate follow-ups so negotiators never miss an opportunity. Prospecting tools help agencies generate leads from their existing database rather than waiting for inbound enquiries.
Win landlords, fill properties and progress tenancies in Reapit's lettings CRM. Applicant matching, viewing tracking, offer management and tenancy progression workflows all connect directly to property records shared with your sales team. Automated communication to applicants, landlords and tenants reduces the manual workload on your lettings team at every stage of the pipeline.
Reapit's property management module tracks every tenancy obligation: gas safety certificates, electrical inspections, tenancy end dates, rent review dates, deposit registrations and maintenance requests. Automated task plans trigger the right action at the right time. Your property managers work from a managed to-do list rather than a manual diary - and compliance gaps close because the platform enforces them.
Reapit's client accounts module handles rent collection, landlord payments, fee management and bank reconciliation within the same platform your agents use every day. AML checks and compliance workflows are built into the platform rather than managed in a separate tool. Client Accounts gives you a full audit trail for every financial transaction alongside the contact and property records they relate to.
Reapit's Foundations platform is the UK's first estate agency app marketplace - giving you access to over 1,000 developer-built integrations from a single sign-on. AML checking, e-signature, conveyancing referrals, referencing, utility switching, property marketing tools and more are available from the AppMarket with installation at the click of a button. Every integration connects directly to your Reapit data.
Reapit's AI features help agents move faster across the platform: instant applicant matching, automated listing generation, AI-powered insights from your data, automated payment processing and smart workflow suggestions. The AI roadmap continues to expand - with Reapit publishing updates regularly as new capabilities roll out to the platform. Agents on Reapit get AI enhancements as part of their existing subscription.
Reapit is designed to be the single system your agency uses for everything. Sales, lettings and property management teams all work in the same platform - sharing the same contact and property records, seeing the same client history and reporting into the same data warehouse.
Portal enquiries feed directly into Reapit as Internet Registrations. Your team vets them and converts to applicant or property records instantly. Every new contact - vendor, buyer, landlord or tenant - is a single record that Reapit uses across every interaction. The same landlord who is selling a property and renting another is one contact with one history.
Once an instruction is taken or a let is agreed, Reapit's task plans trigger an automated sequence of actions: viewing confirmations, viewing feedback requests, offer progression chasers, compliance checks and client communications. Negotiators see their personalised task list each morning. Nothing is missed because nothing depends on memory.
Reapit's compliance workflows require the right information to be present before properties are listed, transactions progress or tenancies start. AML checks, Material Information fields, Right to Rent checks and deposit registration are all embedded in the workflow rather than managed as a separate checklist. The platform records every compliance step and maintains the audit trail.
Branch performance, pipeline value, arrears, landlord portfolio health and fee forecasts are all available from Reapit's reporting suite - using the same data your agents enter as they do their work. Directors and managers see the numbers they need without asking anyone to compile them manually. The Reapit Datawarehouse connects to business intelligence tools for deeper analysis.
Reapit is a Propertymark Industry Supplier and the most-reviewed estate agency platform on Kerfuffle with 195 reviews averaging 4.8 stars. Kerfuffle and Compare The PropTech members access Reapit through a dedicated route - with your Kerfuffle account manager reviewing the commercial terms and confirming the right configuration for your agency size and operational model.
Standard enterprise process
Generic sales process
Kerfuffle & CTP member route
Reapit pricing is per-user and based on which platform modules your agency needs. The Kerfuffle account manager reviews the commercial terms - including module scope, implementation timeline, data migration support and AppMarket access - before you are asked to commit. Switching guides are available for agencies migrating from Vebra, Jupix and other platforms.
A walkthrough of the Reapit platform covering sales CRM, lettings, property management and client accounts - with a live look at how task plans work, how the AppMarket integrations connect, and how the AI features accelerate day-to-day operations. Bring your current system setup and team size for a tailored overview.
See why two thirds of the UK's most profitable estate agencies choose Reapit: how task plans eliminate missed follow-ups, how compliance is enforced by the platform rather than managed manually, how the AppMarket gives access to 1,000+ integrations, and how the AI features help agents match applicants, generate listings and manage communications faster. Bring your branch count, current CRM and team structure - the team will confirm which modules are right for your operation.
Reapit's commercial position in UK estate agency is not the result of aggressive sales - it is the result of agencies adopting the platform, seeing the results and not switching away. A 4.8-star average from 195 independent reviews on Kerfuffle reflects an unusually high level of satisfaction for enterprise software in a demanding industry.
PropTech That Pays Back is the Kerfuffle initiative that rewards estate agents with kredits when they actually use what they have bought - not just when they sign the contract. Reapit is not on the platform presently. If you would like to see Reapit added and arrange a demo as part of the rollout, register your interest below.
Kerfuffle members get dedicated account management, commercial terms reviewed before they commit, and 25 years of UK estate agency expertise embedded in every workflow. 4.8 stars from 195 independent reviews - the most-reviewed platform on Kerfuffle.
Want to understand whether Reapit is the right platform for your agency?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, confirm which modules are right for your operation, and work out what a purpose-built estate agency platform means for your team's daily workflow.
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