iamproperty — Auction, Movebutler Sales Progression & Onboarding for Estate Agents

Why estate agents look seriously at iamproperty

Four problems that are quietly costing your agency instructions, fees and time every single week.

None of these are niche edge-cases. Every estate agency principal running a sales team will recognise all four. The question is whether your current stack is solving any of them — or compounding them.

Sales progression is eating your negotiators alive

Chasing solicitors, updating chains, fielding the same client questions on repeat — your best fee-earners are spending 30–40% of their week on progression work that doesn't directly generate a single penny in fees and can't be delegated without risk.

Fall-throughs are eroding margin you've already mentally spent

Private Treaty sales carry a 25–30% fall-through rate. Every collapsed deal means months of work, legal costs and a client relationship under strain — with nothing on your P&L to show for it. Committed, time-limited buyers change the maths entirely.

Onboarding and AML compliance are still a manual patchwork

ID checks, AML verification, material information, financial preparation — most agencies are still stitching these together across email threads, PDF attachments and phone calls. Every manual handoff is a delay, a liability and an admin cost that scales linearly with volume.

You only have one method of sale — and your competitors know it

Vendors who need speed, certainty or an exit from a stuck chain are being pitched Modern Method of Auction by the agency down the road. If you cannot offer it in your next market appraisal, you are already one option behind before you've walked through the door.

How iamproperty works for your office

Six modules. One platform. One login from instruction to completion.

iamproperty is not a collection of separate bolt-ons. It is a single connected platform built around how estate agents actually run. Data entered at onboarding flows through to sales progression, the CRM and Auction without anyone re-keying a field. Each module makes the others more valuable the longer you use it.

1

Modern Method of Auction (iamsold)

Fixed 56-day completions, financially committed buyers and transparent online bidding. Your agency earns a share of the Auction fee on every completed sale. In Q2 2024 alone, iamproperty paid over £10 million in fees to Partner Agents. No auction expertise required from your team — full specialist support is included throughout every campaign.

2

Movebutler — End-to-End Onboarding & AML Compliance

One digital journey for the client: AML checks, ID verification, risk assessments, material information and financial preparation — all in one place, with full audit trails stored against the client record. Compliance is client-charged, converting a cost centre into a revenue line. Over 75% of clients complete the journey digitally without any prompting from your team.

3

Movebutler — Automated Sales Progression

Tracks every transaction from instruction to exchange, chases milestones automatically and updates clients without your negotiators lifting a phone. Full chain visibility, progress reports and a single dashboard view of every live deal. Progression work drops; the client experience improves; your negotiators spend their time winning instructions instead of chasing solicitors.

4

Premium Conveyancing

Clients are prepared for exchange from the point of listing, cutting Private Treaty transaction times by up to 5 weeks. Premium Conveyancing currently achieves an NPS of +72 and 92% client satisfaction — well above industry averages. Your clients thank you for the referral. You earn the referral income.

5

Full Agency CRM — Sales, Lettings & Property Management

A cloud-based CRM covering sales, lettings, pre-tenancy onboarding, property management, inspections and client accounts — all connected to Movebutler and Auction data. One login. One client record from the valuation appointment to the day you hand over keys. Switch support included; most agencies are live within weeks.

6

Prospecting, Market Appraisal & Lead Nurture

Data-led prospecting tools, AI-powered lead nurture and structured Market Appraisal workflows backed by local property intelligence. Automated follow-up campaigns keep your agency front of mind from first contact to instruction — without your team manually composing another round of emails.

The agent journey with iamproperty

Five steps from joining to a completed sale — and a platform that handles the work in between.

No prior auction experience required. No wholesale change to your existing process. No new system to run alongside your current one — iamproperty replaces the patchwork, it does not add to it.

1

Join as a Partner Agent

iamproperty onboards your office and assigns a dedicated account manager. Training on Auction, Movebutler and the CRM is provided by the team — your negotiators are up and running within weeks, not months.

2

Instruct and onboard digitally

At instruction, Movebutler handles ID, AML, material information and financial preparation in one digital client journey. Vendors and buyers complete most of it themselves on their phone. Your team reviews the audit trail — they do not create it.

3

Present the right method of sale

At the market appraisal, you can now offer Private Treaty, Modern Method of Auction or Premium Conveyancing — whichever fits the vendor's circumstances. iamproperty supports all three. Your agency earns referral income on each route.

4

Progression runs without chasing

Movebutler tracks milestones, chases solicitors and sends client updates automatically. Your negotiators see the full chain at a glance. Progression admin drops by hours per week. The client experience improves.

5

Complete faster, fall through less

Auction completions average 56 days. Premium Conveyancing cuts Private Treaty times by up to 5 weeks. Committed Auction buyers reduce fall-through risk. More fees complete on your P&L instead of disappearing into a collapsed chain.

The Kerfuffle member offer

Kerfuffle members get a prioritised route into iamproperty — with commercial terms reviewed before you sign.

iamproperty onboards agencies through a structured Partner programme. Kerfuffle members skip the standard queue, get a named account manager from day one, and have their commercial terms reviewed by their Kerfuffle account manager before committing to anything.

What Kerfuffle members get

Prioritised onboarding for Kerfuffle members
Named Kerfuffle account manager
First refusal on K Con 2026 supplier slots
Member-only commercial terms reviewed by your Kerfuffle AM

Kerfuffle member route

Standard Partner programme

Queue-based onboarding

Your route as a Kerfuffle member

Prioritised

Direct onboarding + named account manager from day one

Commercial terms, onboarding timeline and module scope are agreed directly with your iamproperty account manager. Book through Kerfuffle and those terms are reviewed by your Kerfuffle AM before you sign — so you know exactly what you are committing to.

Claim the member offer →

Live demo — open to Kerfuffle members

See iamproperty end-to-end in 30 minutes: Auction, Movebutler and the CRM in one walkthrough.

A focused demo of how estate agents use iamproperty from instruction through to completed sale — Movebutler onboarding in action, a live Auction campaign walkthrough, and the CRM connecting both. Followed by live Q&A.

From instruction to completion — how 6,000+ agency branches use iamproperty every day

Walk through a Movebutler onboarding journey for a live vendor, see how Auction is presented at the market appraisal, and watch sales progression track a chain automatically. Your Kerfuffle introduction means context is shared before you dial in — no pitch from scratch, straight into the workflow that matters for your office.

ia

iamproperty Partner Team

Founded by Ben Ridgway & Jamie Cooke — Newcastle — backed by Perwyn

Book your demo →

iamproperty is a really good option for agents to make more money, save time and to get more customers on your books. Having the Movebutler and Auction process together all under one roof means you have plenty of support to really look after both parts of the business. Being able to present Auction as an option is just another tool to support getting that instruction — and it gives the client a choice that most agencies in my area simply cannot offer.

Tom Cooper Tom Cooper Powered by eXp — iamproperty Partner Agent

Frequently asked questions

The questions every agency principal asks before they book the demo.

Do my negotiators need to become auction specialists?

No. iamproperty provides full training, a dedicated account manager and specialist support throughout every Auction campaign. Your team present the Modern Method of Auction option at the market appraisal — iamproperty's specialists handle the buyer-side process, the legal preparation and the completion logistics. Most Partner Agents are confidently offering Auction within weeks of joining, with no prior experience required.

How does Movebutler fit into our existing onboarding workflow?

Movebutler replaces the email chains, PDF forms and manual ID checks with a single digital client journey. AML checks, ID verification, risk assessments, material information and financial preparation all happen in one platform, with full audit trails stored against the client record in your CRM. Over 75% of clients complete the digital journey themselves — your team reviews outcomes, not creates them. If you use a third-party CRM, Movebutler can run alongside it; if you use the iamproperty CRM, data flows directly through without re-keying.

What does the Auction fee structure look like for our agency?

Partner agents earn a fee share on every completed Auction sale. In Q2 2024 alone, iamproperty paid over £10 million in fees to its network — a 21% year-on-year increase. In October 2024, the monthly fee total hit £4.36 million, paid to agents on 1,097 completed properties. Exact splits are agreed at onboarding and are based on your volume and geography. Kerfuffle members have their commercial terms reviewed by their account manager before signing.

Does iamproperty cover lettings as well as sales?

Yes. The iamproperty CRM includes lettings, pre-tenancy onboarding, property management, inspections and accounts as standard. Movebutler has lettings-specific onboarding workflows. The platform runs on one login with one client view, so your sales and lettings teams share the same data without duplication — and your landlord relationships sit alongside your vendor relationships in a single system.

We already use a CRM. Can we adopt Movebutler and Auction without switching everything?

Yes. Many iamproperty Partner Agents start with Movebutler and Auction running alongside their existing CRM and migrate to the full iamproperty platform over time as they see the value. The iamproperty team will scope what is possible in your demo and be honest about where integration constraints exist. The agencies that do make the full switch typically cite having one connected view of every transaction — without re-keying data — as the deciding factor.

What is the Modern Method of Auction and how does it differ from traditional auction?

Modern Method of Auction (MMoA) combines the speed and commitment of a traditional auction with the flexibility of a conventional sale. Buyers pay a non-refundable reservation fee upfront — making them financially committed from day one — then complete within a fixed 56-day window under standard conveyancing. Unlike traditional auction, the property does not sell from the gavel, so solicitors have proper time to do their work. iamproperty pioneered MMoA in the UK and operates the largest network of agents offering it.

How do Kerfuffle members get started?

Click the member offer button on this page. Your request goes to your Kerfuffle account manager, who makes a warm introduction to the iamproperty Partner team. You get a scoping call, a full platform demo and a commercial proposal — all with your Kerfuffle AM available to review the terms before anything is signed. No hard sell, no queue, no generic onboarding pack.

iamproperty by the numbers

The scale behind a platform built for estate agents since the beginning.

Founded in Newcastle by Ben Ridgway and Jamie Cooke. Backed by LDC from 2020. Now backed by Perwyn following its exit in 2023. Over £76m in annual revenue. The UK's pioneer of the Modern Method of Auction and the first end-to-end onboarding platform in UK estate agency.

6,000+

UK estate agency branches in the iamproperty Partner Network

~£1bn

Property auctioned annually through Partner Agents

56 days

Average Auction completion time — from exchange to keys

2021

Movebutler launched — the UK's first end-to-end agent onboarding platform

Pays You Back

iamproperty pays you back when you use what you buy.

iamproperty is one of a small group of suppliers on PropTech That Pays Back — a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in, not just when they sign the contract. See iamproperty's pay-back terms, see what other agents are saying, and start earning back on your subscription.

See iamproperty on PropTech That Pays Back → Register your agency →

Your sales are progressing slowly, your fall-through rate is climbing, and your competitors just added auction. iamproperty closes all three gaps at once.