Apex27 is built for UK estate agents who want a modern, comprehensive CRM without long contracts, hidden costs or a system that takes six months to learn. Every feature your team needs - lead tracking, diary, sales progression, automated marketing, VOIP, AI reporting and client portals - in one place, on a 30-day rolling contract.
Most estate agency CRMs were built decades ago and have not fundamentally changed. They charge high per-user fees, lock you into multi-year contracts, and deliver new features on a timeline measured in years. Apex27 was built to fix all three problems at once.
Apex27 uses a 30-day rolling contract and transparent per-user pricing. Add users when you hire, remove them when you need to. Pay only for what you use.
Apex27 was built with actual busy estate agents in mind - workflows that match how agencies operate, not how a developer thought they might. Agents report that basic tasks take seconds rather than minutes.
Apex27 updates every Thursday. Feature requests from clients are regularly implemented within weeks. The product roadmap is driven by agents, not by a corporate parent company.
Apex27 provides AI-powered reporting - using ChatGPT integration to analyse agent performance, lead conversion, offers, sales pipeline and KPIs - giving directors a clear picture without building manual reports.
Every module is built to solve a specific operational challenge - and they work together as a single platform your team can rely on every day.
A single dashboard covering your entire property business: leads, properties, applicants, tenancies, landlords, vendors and transactions - across every department and every branch.
Build the workflows that match how your agency actually operates: from instruction-taking and viewing management through to offer handling, sales progression and completion. Nothing is fixed.
Make, receive and forward calls directly within the CRM. Every conversation is logged, recorded and analysable. Call tracking numbers give you a clear picture of inbound lead sources.
Vendor, buyer, landlord and tenant portals let clients view statements, upload documents, manage viewings, submit maintenance issues and use chat messaging - reducing inbound calls and manual admin.
ChatGPT integration analyses your agency data - agent performance, lead conversion, offer pipeline, sales progression - and presents it in plain language reports without manual spreadsheet work.
Dynamic property brochures, window display templates, bulk SMS, email automation, integrated social media tools and portal feeds - all built in and included in the per-user price.
The path from introduction to live operation is designed to be as fast and frictionless as possible.
Sign up in minutes, no credit card required. Your full Apex27 account is live immediately - all features, no restrictions.
Discounted data imports from your existing CRM get your property, contact and tenancy data into Apex27 quickly. No manual re-entry.
Customise the workflows, email templates, brochure templates and dashboard widgets to match how your agency operates.
Train your team on the system - typically a fast process given the interface design - and begin operating from Apex27 immediately.
With Thursday updates and a responsive support team, the system improves continuously around your actual usage patterns.
Apex27 is featured on Compare The PropTech as part of the Kerfuffle partner programme. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager before you commit to anything.
Standard route
Off-the-shelf terms
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Commercial terms, onboarding scope and pricing are agreed directly. Book through this page and your Kerfuffle account manager will be in the conversation before anything is signed.
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A 15-minute Zoom with the Kerfuffle team covers the member offer, your agency's specific needs, and whether Apex27 is the right fit - before you commit to anything.
Walk through the member offer, ask your questions, and understand how Apex27 compares to what you currently use. Your Kerfuffle account manager will be on the call.
Book a Zoom with Kerfuffle →“Lettings director, multi-branch agencyVerified Kerfuffle review After a frustrating few years with a system that barely updated, switching to Apex27 was a different experience entirely. The Thursday updates are real - features your team suggests appear within weeks. The per-user pricing means we can add a new branch without a renegotiation.
Apex27 was built in response to a simple frustration: estate agent CRMs that were expensive, inflexible and behind the technology curve. The result is a cloud-based platform that covers every department - sales, lettings, commercial, auctions - at a transparent, per-user price point that scales with headcount rather than locks you in. The development team updates the platform every Thursday, driven by feature requests from active users rather than corporate roadmaps. Over 3.9 million applicants and 2.3 million leads have been processed through the platform since launch.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Check whether Apex27 participates and see what other agents say about getting value from it.
Book a 15-minute Zoom with the Kerfuffle team. We will walk you through the member offer, answer your questions and make sure it is the right fit before you commit to anything.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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